Analytics, Omniture, Webinars

White Paper – 11 Tips

Analytics, Omniture, Search Marketing, SEO, White Papers

Search engines provide tools to help you with the most essential SEO tasks:

• Competitive analysis
• Keyword research
• SEO site auditing
• Link building

Competitive analysis is the first thing to do when planning a website and is also a continuous process you will need to often return to when building and promoting your site. In order to get on top of SEO efforts for your industry, you should know who is ahead of you in SERPs. Competitive research can basically include (though it is not limited to) the following steps (all of which are handled with the help of search operators and tools described in the guide):

1. Identifying how many pages in SERPs you are going to compete with for the given (core) term (i.e., the overall number of competitors)
2. Determining who your direct competitors are (i.e., who to watch for, whose example to follow and mistakes to avoid)
3. Evaluating the strengths of those competitors’ websites: their site age, on-site SEO, and incoming links (i.e., your keyword difficulty), etc.

Keyword research is a complex but a very important process of choosing and implementing niche-related terms that comply with the following criteria: they have the highest relevance, low or reasonably high competition level (“difficulty”), and high conversion rates. While webmasters have a variety of valuable web-based keyword research tools, search engines and search-based applications can also be very helpful for:

1. Finding relevant popular keyword phrases
2. Expanding your keyword list with keyword phrases, synonyms, and related terms
3. Evaluating your keyword competition

SEO site auditing is the process of evaluating how search-engine-friendly your website is and also of finding and correcting on-page SEO mistakes to improve the site visibility, reach, and accessibility. SEO site diagnostics include:

1. Site architecture analysis
2. On-page keyword prominence evaluation (title tags, internal anchor text, header tags, page content, etc)
3. Robots.txt file review
4. Header response analysis
5. Website crawl and indexation rates
6. Website canonical problems check
7. Website possible internal duplicate content issues analysis
8. Website internal power evaluation (finding most powerful/weakest pages)

Link building is the process of gaining inbound links to your website. Since links are the integral part of the Internet as they connect sites into a web, it is quite natural that they play the most important role in search engine algorithms and hence in building a successful, highly ranked website. The tasks wherein advanced search can be of major help include:

1. Exploring your competitors’ link building strategies and tactics
2. Finding relevant websites and pages to get a backlink from
3. Finding any site’s most powerful/relevant page to get the most link juice from
4. Finding relevant places for possible link baiting (e.g., relevant social media sites, discussion boards, and blogs)

competitive analysis, Keyword Research, link building, Search Engine Optimization, SEO

SALT LAKE CITY, UT | Bennion Advertising and Marketing is a leading nationwide advertising and marketing firm specializing in online marketing strategies. Today, we are on the forefront of today’s ever changing technology industry. and we welcome many new up-and-coming products to our computer lives.

On Jan 27, 2010, Apple Computer is supposedly announcing a new tablet computer with many functions, one mainly being integrated 3G wireless internet.

“With the internet connected to people 24/7 through mobile and traditional computer networks, people are connected more on the web today than ever. And FASTER than ever. Today’s technology now helps any business grab new potential clients through mobile ads and online searches.

bAM! is a certified Google AdWords Professional, we are also a Microsoft adExcellece Member. This means we meet today’s technology standards and can help you increase your business through Analytics services. bAM! is also a current seller of Omniture services. For more information call us today. 888.995.1119

apple, clouds, custom web design, custom web development, next generation, search, search eng, Search Engines, slate, slate computing, tablet, web, web 3.0, web develop

SALT LAKE CITY, UT – bAM! | Bennion Advertising, Marketing, SEO & Web is proud to announce that we now offer the integration of the most powerful flash content management system in the world.

The system, a revolutionary content management system aimed at Flash developers and designed to simplify the publication of Web content to Flash websites. Our Flash CMS is fast, flexible and extensible. It provides a powerful development platform that enables you to extend functionality with presentation. The ease of use and richness of Flash CMS were reached due to the diligent work and great efforts by the CMS team.

The product is no-skill required system, all you need is a web browser through which you can make all your necessary alterations. It includes an advanced WYSIWYG editor to give you the ability to visualize what you are producing. It also includes a built-in image editor allowing you to upload pictures, video, and .SWF Flash files. The built-in video and image gallery component is extremely simple to maintain. It will help you create a slideshow on your website with no effort at all.

The CMS is also one of the first to be FULLY index-able by search engines, and includes an easy to understand analytics tool, helping you setup Google Analytics on your site at anytime.

You also have the ability to develop custom modules and integrate widgets with the ease of a simple click.

For more information give us a call today at 888.995.1119 or visit our website at www.bennionmarketing.com.

CMS, Content Management Systems, Flash Websites, Web Design

SAN MATEO, Calif. (AP) — Four years ago, Omar Hamoui was just another ineffectual entrepreneur trying to spruce up his resume in graduate school.

Now, he’s poised to become Google Inc.’s newest weapon as the company aims to extend its dominance of online advertising from computers to mobile devices.

Google is buying Hamoui’s expertise in a $750 million acquisition of AdMob, a network for ads on iPhones and similar gadgets. He launched the business while struggling to support his wife and children as a student at the University of Pennsylvania’s Wharton School.

Hamoui, 32, changed his life by setting up a system for advertising on mobile devices. Though that sounds simple, it was a breakthrough because Hamoui’s network got around stifling controls that wireless carriers had imposed on the content their customers could see on their phones. The crack that AdMob opened in the carriers’ “walled gardens” made it easier for independent programmers to profit from applications planted on mobile phones.

“It took a lot of guts because (the carriers) were the gatekeepers of the industry,” says Rich Wong, an AdMob investor and board member who is with Accel Partners. “Back then, it was sort of like if you said no to the Godfather. Bad things could happen.”

More than a year after Hamoui ignited the fuse, Apple Inc. blew up the status quo with the June 2007 introduction of the iPhone – which created a platform for applications chosen by users.

That has spawned more than 100,000 mobile “apps” for doing everything from bird watching to cooking poultry. The revenue from AdMob’s ad network is one of the main reasons application developers can give the programs away or just charge a few bucks.

“Omar was absolutely the tip of the spear in this mobile media revolution,” says Jason Spero, general manager of AdMob’s North America operations.

If Google’s proposed acquisition is approved by the U.S. Federal Trade Commission, Hamoui thinks he and AdMob’s 150 employees will be in an even better position to turn mobile phones into moneymaking magnets.

Google is banking on it.

Drawing upon the more than $20 billion in revenue that it generates from Internet ads, Google has been investing aggressively in mobile technology. The Internet search leader has developed a free software system, Android, that runs mobile devices and is experimenting with its own phone, called Nexus One, that could be sold directly to consumers.

Google believes explosive growth in mobile advertising will justify its spending. For now, the market remains relatively small, with U.S. mobile advertising revenue expected to reach $416 million this year, according to the research firm eMarketer Inc.

AdMob has delivered nearly 140 billion ads on mobile Web sites and applications since its inception. That has helped AdMob double its revenue this year after tripling it last year. Hamoui won’t be more specific, leaving it to analysts to estimate that AdMob’s revenue this year will range between $45 million and $60 million.

That’s less revenue than Google generates in a day. Nevertheless, AdMob’s early lead in mobile advertising could trouble antitrust regulators already concerned about Google’s growing power. The Federal Trade Commission has asked for more information about the deal — a sign that regulators want to take a closer look at how it will affect competition in the mobile ad market, which is expected to quadruple in size during the next four years.

Only two of Google’s acquisitions have been bigger than the proposed AdMob deal. Regulators quickly approved Google’s $1.76 billion acquisition of the Internet’s top video channel, YouTube, in 2006 but took a year before signing off on the $3.2 billion purchase of another Internet ad service, DoubleClick Inc., in 2008. (By coincidence, AdMob is headquartered across the street from where YouTube started in San Mateo, Calif.)

Google contends its AdMob acquisition won’t hurt competition. Among other things, Google points to other mobile ad networks from rivals such as Jumptap, Mojiva and AOL and argues that mobile ads still don’t generate attract enough spending to be considered a distinct market.

Hamoui started AdMob out of frustration a few months after he enrolled in graduate school. He was building a phone-friendly Web site to make it easier for people to share photos with their family and friends, but he couldn’t seem to attract much traffic.

To get the word out, Hamoui bought ads that would appear alongside certain search results at Google, Yahooand other engines. That ended up costing him about $30 per referral, which he couldn’t afford. So Hamoui decided to try advertising his site on other mobile Web sites, which are specially designed to work with the small screens and technological restraints of mobile phones.

Hamoui found a mobile Web site willing to run his ad for dramatically less money and wound up paying just 10 cents per referral. The experience resonated with Hamoui’s studies on efficient markets, and inspired him to build a network that would make it easier to advertise on mobile devices.

If nothing else, he thought he might be able to turn the ad network into a project that would let him get out of having a conventional internship during his summer break in 2006. As it happened, AdMob created enough buzz that Hamoui dropped out of Wharton in the spring.

One key element of his system is that it lets programmers specify when and where ads can show up while their apps are running on a phone. Advertisers, which range from mass merchants to other app makers, can aim their messages widely — for instance, to everyone with an iPhone. Or ads can be aimed at a particular demographic. An ad for the movie “Fast and Furious” might show up on a mobile game such as “Tap Tap Revenge” that’s popular among young men. The targeting frequently hits the mark: Users tend to click on mobile ads five to eight times more often than they do on PC ads, Hamoui says.

Jim Goetz, who joined AdMob’s board after his firm, Sequoia Capital, put up the first $4 million of the $47 million in venture capital raised by AdMob, likens Hamoui to some of the other successful entrepreneurs that Sequoia has backed. That group includes Apple’s Steve Jobs, Yahoo co-founders Jerry Yang and David Filo, and Google co-founders Sergey Brin and Larry Page.

“Omar is a lot like them,” Goetz says. “He has the ambition, the intelligence and that special sparkle.”

By selling his startup to a larger company, Hamoui is doing something those other entrepreneurs didn’t. His investors say he didn’t do it for the money — AdMob still had plenty in the bank, and Hamoui doesn’t seem to be driven by striking it rich. He still drives a lime-green Toyota Camry that elicits good-natured gibes around AdMob’s offices. When he splurges, he does so frugally. AdMob’s holiday party is being held next month when the prices are cheaper.

“It just seemed like we would be able to do the things we want a lot faster and a lot better with the resources we will have at Google,” Hamoui says. “We already have achieved a big part of what we wanted to do — getting mobile advertising going and making it possible for people to start a mobile company without having to do a deal with a carrier first.

Michael Liedtke, AP Technology Writer, On Friday December 25, 2009, 11:11 am EST

Google, Mobile Advertising

Salt Lake City, UT (Dec 24, 2009) – bAM!, Utah’s premiere provider of SMB Advertising, Marketing, SEO and Web Services, announces the release of Web-Based Email 4.0, coupling the benefits of a desktop email program with the convenience of a Web-based platform.

In today’s ever changing technology world, it is important to use the latest technologies to help lever your businesses bottom line. States Braxton Tulin, the companies President & CEO

bAM!’s Web-Based Email Accounts are fraud, spam and virus protected, POP3-configured and advertising-free. Each account offers you@yourdomain.com personalization for a truly unique e-mail identity, generous disk space to accommodate large attachments and access to accounts from anywhere with an Internet connection.

Web-Based Email 4.0 is a feature-rich upgrade to bAM!’s already successful email program, giving customers many NEW features:

• Instantly preview email messages while scrolling through them in the inbox
• Unique Drag and Drop to quickly move email messages for easy filing
• Search your email OR the entire Web in a single click and save searches for future reference
• Create folders from any screen view without a complicated folder management interface
• Customize the program’s appearance by choosing from among a wide variety of color palettes

For more information about Bennion Advertising, Marketing, SEO & Web Web-Based Email 4.0, visit www.bennionmarketing.com or call us today at 888.995.1119

Rich-Email, Web Based Email

Salt Lake City, UT (December 24, 2009) – According to analyst firm Netcraft, there are more than 238 million Web sites online. Getting a Web site noticed online can be daunting, which is why Bennion Marketing decided to offer Search Engine Visibility.

Search Engine Visibility walks users through a step-by-step process to make their Web site search engine friendly. This not only makes a search engine more likely to index the entire site, but to help get the Web site higher in search engine rankings.

“We are proud to start using the Search Engine Visibility tool with all of our SEO campaigns.” “I believe it will help our clients understand the dynamics of what it is we actually are doing for them”. Says Braxton Tulin, President and CEO of bAM!

Search Engine Visibility lets users optimize their site by defining keywords, analyzing content and tracking keyword performance. Search Engine Visibility also provides a “Top 10 SEO Checklist,” which helps identify commonly made mistakes and techniques on how to make a Web site stronger.

Search Engine Visibility also provides a video tutorial and other educational materials which help users understand the search engine optimization process. Once a Web site is optimized, users can submit their Web site to the most commonly used search engines on the Internet.

Users can call Bennion Advertising and Marketing’s 24/7 customer care representatives if they have any questions during the optimization process.

For more information about Search Engine Visibility or any of bAM!’s services, visit www.bennionmarketing.com or give us a call at 888.995.1119

About Bennion Marketing

bAM! was founded in 2004 to deliver one promise, it’s not the quantity of the work we do that makes us, it’s the quality. And since then we have grown into a nationwide firm, with offices in many major cities, yet we still develop each campaign and web project from scratch. We understand that each client is unique, and will require one-on-one attention throughout their project so they can achieve their unique goals. Our firm specializes in online marketing services including Analytics, Fax-Thru-Email, Email Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Optimization and Web Design/Development.

We also offer a variety of other services in both the online and traditional advertising areas. Our traditional advertising services include branding, corporate identity, print design and more.

Bennion Marketing, LLC

© 2009 Bennion Marketing, LLC. All Rights Reserved.

Analytics, Search Engine Optimization, Web Development

The following chart diagrams how we conduct basic keyword research at bAM!. You are welcome to copy and use this format for you own keywords:

Key

• KW Difficulty – The keyword score

• Top 3 OV Bids – The bid amount from the top 3 listings in Yahoo!’s PPC results

• Overture Monthly Predicted Traffic – The amount of traffic estimated via Overture for the previous month’s data

• Wordtracker Monthly Predicted Traffic – The amount of traffic estimated via Wordtracker (note that you must add up all terms in their database that match and multiply by the number of days in the month – the “exact/precise search” function can help make this easier)

• Relevance Score – The % of searchers using this term/phrase that you feel are likely to be interested in your site’s products/services/offerings. Although this is a subjective number, you can use conversion rates or click-through rates from previous campaigns to more accurately estimate this in the future.

In selecting final terms, those with lower difficulty, higher relevance and more traffic will offer the greatest value.

Keyword Research, Search Engine Optimization, Wordtracker

Each of the following components are critical pieces to a site’s ability to be crawled, indexed and ranked by search engine spiders. When properly used in the construction of a website, these features give a site/page the best chance of ranking well for targeted keywords.

Organic Optimization